Privacy Policy

1. Information We Collect

Personal Information You Provide

When you use our services, we collect information you voluntarily provide, including:

• Contact Information: Name, address, phone number, email address
• Demographic Information: Age, date of birth, ZIP code
• Health Information: Current coverage, healthcare needs, prescription medications
• Financial Information: Income level (for eligibility purposes only)

Information Automatically Collected

We automatically collect certain information when you visit our website:

• IP address and location data
• Browser type and device information
• Pages visited and time spent on our website
• Referral source and search terms used

Information from Third Parties

We may receive information about you from:

• Insurance carriers when you enroll in plans
• Marketing partners who refer you to our services
• Public records for verification purposes

2. How We Use Your Information

Primary Uses

• Service Delivery: Provide personalized health insurance guidance and plan recommendations
• Communication: Contact you about health insurance options, enrollment deadlines, and plan changes
• Plan Matching: Compare available plans in your area based on your needs
• Enrollment Assistance: Help you enroll in health insurance plans
• Customer Support: Respond to questions and provide ongoing assistance

3. How We Share Your Information

Limited Sharing for Service Provision

We share your information only when necessary to provide our services:

• Insurance Carriers: When you choose to enroll in a plan, we share necessary information with the carrier to process your application
• Service Providers: Third-party services that help us operate (payment processors, communication tools, etc.)
• Legal Requirements: When required by law, court order, or regulatory authority
• Business Protection: To protect our rights, property, or safety, and that of our users

Marketing Communications

With your consent, we may share your contact information with:

• Licensed insurance agents who can provide additional health insurance assistance
• Trusted partners offering related healthcare services

You can opt out of these communications at any time by contacting us or using unsubscribe links.

4. Data Security & Protection

Security Measures

We implement comprehensive security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest
• Access Controls: Limited employee access on a need-to-know basis
• Regular Audits: Security assessments and vulnerability testing
• Secure Systems: Up-to-date firewalls and intrusion detection systems
• Staff Training: Regular privacy and security training for all employees

Data Retention

We retain your information only as long as necessary to:

• Provide ongoing health insurance services and support
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

Inactive accounts and data are securely deleted after 7 years unless required by law to retain longer.

5. Your Privacy Rights

Access and Control

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we have about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Opt-out: Unsubscribe from marketing communications at any time
• Portability: Request transfer of your data to another service provider

How to Exercise Your Rights

To exercise any of these rights, contact us using the information provided at the end of this policy. We will respond to your request within 30 days.

Communication Preferences

You can manage your communication preferences by:

• Clicking "unsubscribe" links in emails
• Calling our customer service line
• Updating preferences in your online account
• Emailing us directly with your preferences

6. Cookies & Website Analytics

Use of Cookies

Our website uses cookies and similar technologies to:

• Remember your preferences and improve user experience
• Analyze website traffic and usage patterns
• Provide personalized content and recommendations
• Ensure website security and functionality

Types of Cookies We Use

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

7. Third-Party Services

Our website may contain links to third-party websites or integrate with third-party services. This privacy policy does not apply to:

• Insurance carrier websites and applications
• Social media platforms
• Partner websites we link to
• Third-party tools and services

We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of external websites.

Analytics Services

We use third-party analytics services (such as Google Analytics) to understand how visitors use our website. These services may collect information about your online activities across different websites.

8. Children's Privacy

Our services are intended for adults seeking health insurance coverage. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes:

• We will post the updated policy on our website
• We will update the "Last Updated" date
• For material changes, we will provide additional notice via email or prominent website notice

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

10. Contact Us About Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Privacy Officer: [email protected]
• Phone: +1 (833) 828-1247
• Mail: MatchMyCoverage Privacy Department
  1990 Main Street Sarasota FL 34236

We are committed to resolving any privacy concerns you may have and will respond to your inquiries promptly.